New reality, new business: Lessons to learn from global mega crises

GFFA Berlin e.V. 

Time: Tuesday, 19. January 2021, 17:00 – 18:00 (CET)
Languages: English, German

Panel guests will be announced soon

COVID-19 has turned our lives and economies upside down from one day to the next. Borders and schools were closed, social interaction was restricted, the maintenance of international supply chains was only possible under difficult conditions. Together with climate change, another global challenge is now penetrating deep into the reality of people’s lives and businesses.

For many companies, these shocks represent a strategically difficult exercise to overcome. What is not up to date is abruptly buried, and proven methods are being compromised. On the other hand, so far undreamed-of opportunities pop up. This is especially true for businesses along the food chain, starting with agriculture and its suppliers and extending to trade and catering. Terms such as increased efficiency and global markets only seem to contradict buzzwords like local food and sustainability labelling. However, as important aspects of a future-oriented strategy for the entire sector, all of them are of enormous importance.

The podium of the GFFA Berlin e.V. wants to illustrate how agri-business companies deal with these complex demands. It seeks to highlight the instruments being used to anticipate the development of future markets. Long-term investments require concrete answers today to develop solid business scenarios for the future. This also applies to forward-looking regulation, which science and governments must prepare or adopt.